The MC100 handset from Fly Mobile is a little more than your average mobile phone; yes it has all the usual features such as 2 megapixel camera, microSD, Bluetooth 1.2 A2DP, 240×320 display and even GPRS class 8, however what the MC100 does in addition is encourage the user to download pirated Nintendo gamming system ROMs.
So, a ROM is an image of gaming software which the Fly Mobile MC100 will remind you that ROMs for the Nintendo GameBoy Colour and GameBoy, Nintendo NES and SNES can be freely downloaded from the net and installed on your MC100.
Source — fly-phoneÂ