Charitable organisations are launching an International premium SMS service to allow millions of people to text birthday wishes to former South African president, Nelson Mandela to celebrate his 90th birthday.

Apparently a mixture of dedicated and shared PSMS codes have been set up in over 20 countries across the globe and include South Africa, Australia, Germany, Spain the United States of America, and the United Kingdom, along with numerous African nations which will undoubtedly make this one of the biggest premium SMS fundraiser initiatives ever to be staged.

Nelson Mandela well wishers can text their own text message to their specific short code in their country and receive a thank you message in return along with a unique PIN number that will allow them to view their text message securely online at www.happybirthdaymandela.com

This specially constructed nelson Mandela birthday website also contains a raft of celebrity messages written and filmed by Mister Mandela’s supporters across the globe. The text message fundraising campaign ends on Nelson Mandela’s 90th birthday on the 18th July and will raise funds for those charitable organisations supported by the former South African president, and will include Nelson Mandela Children’s Fund, The Nelson Mandela Foundation, the Nelson Mandela Rhodes Foundation, and the Nelson Mandela Legacy trust.

Tim Massey, 46664 International Director said: “We are delighted to be launching this campaign allowing so many people around the world the chance to wish this extraordinary man happy birthday. A text based service allows more people to feel part of the celebrations in a very simple way and we hope will raise significant revenues to support the ongoing work of the charities that bear Mr. Mandela’s name and 46664.”

Source — cellular-news