United Kingdom based MVNO, Lebara Mobile, who provide low cost calls to the UK’s ethnic residence, has announced their partnership with one of the UK’s largest supermarket chains, Morrisons.

The deal should mean airtime from the MVNO can now be sold through Morrisons supermarkets and petrol forecourts across the UK.

UK Country Manager for Lebara Mobile, Robert Gaskin said: “Morrisons’ strategy of always giving its customers the very best value for money wherever they live ties in perfectly with our philosophy of giving customers the best value rates wherever and whenever they call. In a time when household bills are rising, Morrisons’ customers around the UK can take comfort in the fact that with Lebara Mobile, they can still stay in touch with friends and loved ones with low-cost national and international calls.”

Implementation in Morrisons stores will take place between August 4th and August 14th with Morrisons forecourts following later in the year.

Source — cellular-news