Originally, Samsung agreed a £50 million 5 year deal with premier football club Chelsea back in 2005, and is now apparently looking to extend the sponsorship deal.

The new deal would include shirt sponsorship along with other branded promotion opportunities such as Chelsea’s official website, sponsorship within Stamford Bridge, Chelsea’s football stadium, and making available Samsung products with the Chelsea shop.

Obviously there will also be the opportunity to use Chelsea players in future Samsung advertising campaigns as well.

This Samsung/Chelsea announcement follows on the back of O2 announcing their £4 million a year sponsorship deal with the RFU to sponsor England’s rugby team. O2’s deal will take in the 2011 Rugby World Cup in New Zealand and is due to expire in 2012.

Orange and Vodafone have also arranged new sponsorship deals whereby Orange has secured the naming rights of a TV show which is planned to be shown on Channel 4’s T4, and will be called Orange Unsigned Act.

Vodafone sealed a deal with MTV for the launch of a new program called Vodafone Soundbites, which is a series of three minute shows featuring famous artists.

Source — mobiletoday