Nokia has revised its mobile phone market share outlook for Q3 08. They now expect it to fall lower than the second quarter of 08. This compares to earlier estimates that the third quarter would be approximately the same as Q2.
Nokia expects the overall mobile phone market in 08 to be impacted by the weaker customer confidence in multiple markets. However Nokia still expect mobile device volumes to rise at 10 percent more from the estimated 1.14 billion mobile phones Nokia estimated for 07.
The factors leading to this include Nokia’s tactical decision to not meet aggressive pricing of some competitors, entry markets, overall market competition, and temporary impact of a slower ramp-up of mid-range Nokia mobile phones.