The SD Card Association has announced that as of November it will enter the embedded storage market with Embedded SD standard for storage devices.

Next generation CE devices and mobile phones demand a high capacity of embedded storage; Embedded SD simplifies system engineering by leveraging SD standards.

Director and chief analyst for iSuppli Corp, Nam Hyung Kim, said: “The miniSD and microSD form factors are the leading interfaces for removable storage cards for mobile handsets, currently dominating the market, and are expected to constitute 90 percent of all card slots in mobile handsets in 2010, according to our analysis. The new Embedded SD standard is built on that leading SD standard and takes aim at mobile handset storage needs like low power consumption, boot functionality, small form factor and integrated flash management.”

Press Release