ROK Entertainment Group has announced the launch of their ROK Promoter, which is a web based app that allows advertisers to create and manage their own Bluetooth ad campaigns straight to the consumer.

Developed by Finland based Geniem, a mobile app development subsidiary of ROK; the ROK Promoter lets advertisers build and deploy Bluetooth proximity marketing mobile video campaigns themselves.

Group CEO of ROK, Laurence Alexander, says: “The power of opt-in, one-to-one marketing, through mobile phones and, in particular, being able to reach customers at that crucial point where buying decisions are being made, is becoming ever-more important and valuable to advertisers.”

Source — slashphone