The 2008 Sony Ericsson Content Awards is all about rewarding talent, about making your mark within the mobile content industry.

With the ever increasing complexity of mobile phones, mobile content and customers, Sony Ericsson has raised the bar for winning even higher this year.

There are seven categories in the awards, Productivity, Going Green, In-car Applications, Entertainment, Lifestyle Choice, Themes & Graphics, and XPERIA Panels.

It is estimated approximately 2,200,000,000 people have mobile access worldwide and they expect the very latest and want content that uniquely personalise their own phone and this year’s categories reflect this need.

Source — sonyericsson