The word is that presidential candidate Barack Obama has embraced technology in his bid for the presidency, and the use of mobile phones just may be the thing that tips the vote.

Editor-at-large for Washingtonian magazine, Garett Graff, says if Obama wins the election it will be because of mobile phones.

Obama has one of the most sophisticated technology driven election campaigns ever, but his use of the mobile phone is a novel development.

Obama’s campaign has told supporters he would announce his vice presidential choice via text message and the campaign has apparently collected 3 million mobile numbers ready for the announcement.

In the last 72 hours before the election, both parties will mobilise huge GOTV (get out the voter) operations, it costs $1.56 to get one voter to the polls with a text message alert.

Source — The Guardian