Sony Ericsson has unveiled the Mobile Event Guide, a new initiative to be launched for the first time at the Sony Ericsson Championships women’s tennis event. Sony Ericsson’s Mobile Event Guide is a free mobile app for fans which they can download to their mobile handset.

The Sony Ericsson Mobile Event Guide gives information such as tournament schedules and results along with video clips and pictures of matches; also the users gains information on the tennis players, along with analysis direct to their mobile handset.

Users will also be able to update their Mobile Event Guide via Bluetooth or other wireless connection as they go through specially designated Sony Ericsson kiosks, and will receive weather updates, cultural activities and maps, airport flight information, and useful travel and tourist content.

Source — slashphone