Mobile phone technology too difficult claims report
Research based on a study of over 4000 people in the US and UK claims mobile phone users are becoming increasingly frustrated and confused by the number of features on mobile phones.
The study was carried out by Mformation and claims that based on said 95 percent of mobile phone users would try out new services if those services technology was more straightforward.
In fact figures show that 61 percent of users find setting up a new mobile phone on par with moving a bank account, 85 percent say they were frustrated that the handset was too difficult to set up and 61 percent actually stop using an app if it doesn’t work immediately.
Geesh, guess mobile phone manufacturers better start making things more tech low then.
Source — techradar
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One thought on “Mobile phone technology too difficult claims report”
I’m an early adopter and over the years the phones that I’ve bought have become increasingly complex. However, as I always expect my phones to do more (rather than just make calls), this is inevitable so its something you have to live with.
The biggest problem in my opinion though is the unfamiliarity of many mobile operators with the products that they sell: this not only applies to handsets but also to the setup required to use them as the designer intended. Chances are that a phone user has to work quite hard to speak to someone that actually knows what might be causing a problem, and call-centre staff often just resort to “sending out the settings again” to try and fix a problem. This only serves to waste time and annoy customers.
Until operators can ensure that support staff are one step ahead of the marketing department I fear that this problem will stay..