Those developers of Apple iPhone application who jumped onto the bandwagon of the Apple iTunes App Store with a view to making a quick profit are finding it more difficult than first thought to come up with that smash hit app, states a report on Bloomberg.

With the availability of more than 35,000 applications now available for the Apple iPhone, iPhoners are picking and choosing what apps they decide to download, and with the expected new iPhone OS 3.0, iPhoners will be looking for even more sophisticated apps.

Juniper Research in Basingstoke UK released a report this week estimating that mobile industry wide sales of mobile programs may well exceed a staggering $25 billion by the year 2014