LG is promoting their LG Rumor2 smartphone with a little help from fashion model Heidi Klum reports intomobile, and the promotion runs on the idea of “mobile phones have become an expression of personal style.”

Apparently Heidi Klum has been taken on as a type of LG Ambassador of Style and has designed 5 butterfly style skins and back plates which express her personal style for the LG Rumor2 smartphone.

Furthermore, LG and Sprint is now offering the same customisation option to end users whereby they can design skins and back plates themselves.