Coca-Cola UK has announced a promotion whereby mobile phone users can gain 50p mobile phone credits on soft drinks Fanta, Sprite, and Dr. Pepper reports an article on brandrepublic.

Coca-Cola’s “Every Pack Gets 50p” campaign covers all mobile phone networks as of mid July and will run until all promotional packs are sold out.

The promotion works like this…each bottle or can carries a unique code, the first of which can be redeemed via gimmecredit.co.uk, after which further codes can be redeemed by returning to said website or via SMS message and within 48 hours the credit will be added to the customers account.