The word is Orange is launching a multi-million pound campaign to promote their Orange Bright Top Ups service to their Pay As You Go customers reports an article on brandrepublic.

As part of the Orange campaign, customers who have signed for pay as you go can enter a contest to win prizes whenever they top up their mobile phone.

As of the 20th of July until the 23rd of August television adverts will promote the service on all commercial terrestrial and satellite channels across the United Kingdom and will see the debut of Orange animated characters.