The RIM partly backed BlackBerry Partners Fund intends to invest in mobile phone app developers who create more then ring-tones and games reports Bloomberg.

The head of RBC Venture Partners and co-managing partner of the fund, Kevin Talbot has said “It’s not about 99-cent apps. Somebody coined the phrase that a lot of people are making a little bit of money and only a few people are making a lot of money. Our job is to find the few that are making a lot of money.”

Software which offers more games, improved email, better internet searches, and faster news has become more important in choosing amongst the iPhone and BlackBerry smartphones and other rival handsets. Well its business and so all about the money.