For a while now HTC has steadily become a major player in the smartphone arena, and now according to an article over on engadget mobile it looks like HTC is preparing to enter the mainstream mobile world.

HTC has now launched their first print advert campaign, and when you take into account the likes of the HTC Hero, HTC HD2 and upcoming handset the HTC Dragon and HTC Droid Eris, it is about time.

Although the print advert isn’t that power punching, the YOU campaign is gearing up and there is also a couple of video commercials on the HTC YOU campaign which we have for your viewing pleasure below…enjoy.