It would appear that Sony Ericsson has now launched their “What’s Next” campaign website according to a screen capture posted by se-blog, and they say there’s no doubt it is about the announcement of the Sony Ericsson Rachael.
Apparently judging by the screen capture the announcement will come on the 3rd of November. The Sony Ericsson Rachel is named several times in the source code, so that’s how they figure the announcement will be all about the Rachel.
Furthermore they also updated with a Twitter from Sony Ericsson South Africa that confirms the “What’s Next” campaign will be about the Sony Ericsson Rachael.