The world’s first turn-key viral monetisation and optmisation platform for mobile games and app development, AppLytics along with mobile media company 4INFO have announced a joint venture to deliver expanded marketing channels along with revenue drivers to iPhone app devs reports pr-usa.

AppLytics focuses primarily on the iPhone market and said joint venture with 4INFO will expand the functionality of AppLytic’s ApplyFire tool and enable iPhone devs to use free SMS services via 4INFO for the distribution of apps.

CEO of AppLytics, Jeff Freeman says that their mission is to solve developers’ primary problem, to market their apps and retain users and 4INFO has the biggest SMS reach in the United States. Reaching the iPhone audience via SMS gives app devs the advantage in both monetisation and discovery.

AppLytics ApplyFire is the only mobile SMS invitation tool specifically designed to increase and optimise sales for mobile apps by delivering direct and trackable download links to apps through texts to friends.