Some analysts believe that the Apple – Google battle that is getting very hot is likely to get hotter in the next few months.
It is even presumed that Apple may soon decide to dump Google as the default search engine on its devices primarily to cut Google off from mobile data that could well be used to improve its advertising and Android technology.
Microsoft to make Bing Apple’s engine of choice or maybe even launch its own search engine, it is expected that Apple will have to do something in search it makes sense really why on earth with all this advertising cash to be got why would Apple want Google on its iPhones.
The rivalry is getting hotter and hotter and a lot more intense moments are sure to follow shortly, Apple has always been a fast mover but having someone close on your tail will surely just make them go faster. Source – macdailynews.com