O2 may have lost exclusivity over the iconic iPhone but they aren’t giving up the ghost just yet as according to an article over on itproportal, O2 has unveiled a new SIM only tariff for existing and new iPhone customers.

However when you take a close look at the new pricing by O2 they do appear to mimic the same pricing their closest competitor with the iPhone, Vodafone with the new SIM only iPhone package offering unlimited UK data, unlimited text, visual voicemail,,, and WiFi starting from £15 on a 1 year contract.

This new offer could be attractive to the light iPhone user as it delivers 300 minutes with an extra £5 purchasing an additional 300 minutes; furthermore the new plan offers a tethering option with a price tag of £10 a month and offers 32GB of data.

Also apparently O2 had introduced an unlimited option to offer unlimited everything, so unlimited voice, data and text costing £45 a month on a 1 year agreement or £50 for a rolling 30 day agreement.