In less than 5 months from its launch back in October 09, O2 Recycle, which is O2’s mobile phone recycling program has generated a nice cool 1 million quid in cash payouts for O2 customers reports an article over on intomobile.
O2 Recycle is operated by mobile phone recycling specialist Redeem Plc which aims on reusing as many of the no longer wanted mobile phones as possible while any handset that is found no suitable for refurbishment is recycled.
Products which are supported on www.O2recycle.co.uk are mobile phones along with mobile phone accessories, laptops, print cartridges, MP3 players, digital cameras, and satellite navigation systems. The service from O2 can be used by anyone regardless of their network and offers money for your old device with a five day turnaround.
O2 came up with the eco-friendly program to make it easy for their customers and mobile device users to recycle part of the assumed 90 million handsets that are no longer in use in the UK. Along with offering the customer a cash payment for their device, O2 also donates £1 from every recycled device to their Think Big social change program.