Nokia used to be the giant of the mobile space yet over time Nokia has slipped back as rivals take the spotlight in the world of the smartphone, and this continuing slide by Nokia has been highlighted in a recent survey asking consumers if they would consider purchasing a Nokia device as their next phone.
According to an article over on Mobile Today, a survey conducted by YouGov at the beginning of June and included 2,121 smartphone owners; only 34 percent of those surveyed said they would consider buying a Nokia compared to 46 percent only 6 months previous.
Russell Feldman, technology and telecoms team research manager for YouGov, said… “Where Nokia once led the market, it has drastically fallen by the wayside. Its Ovi store continues to be significantly outperformed by both Apple’s Apps store and Android Marketplace. The results of our data consistently show that the market leader is fast becoming an also ran in the smartphone market. New products, software and apps are needed soon if Nokia is to keep up with its rivals.”
In comparison according to the figures, 41 percent of consumers expect to purchase an iPhone when they buy a new handset and 70 percent of customers would be willing to recommend Apple to friends or family. Only 10 percent of those involved in the survey said they expect to buy a Nokia device.