Apple is doing a very good job to keep customers happy and so is O2 UK, Apple has just in case you missed it started its iPhone 4 return policy on their website.
You can now return your iPhone 4 if you are not satisfied to an O2 Store, you must take proof of purchase and it must return in its original packaging. O2 for a limited period only has extended its change of mind policy for iPhone 4, basically in a nutshell you can return the smartphone only if you have purchased it via O2 when it released Thursday 24 June, returns can be made up until August 6.
O2 will allow you return your Apple iPhone 4 and exchange it for any mobile phone in their range as long as it is in stock, they will also give you a free micro sim adapter if you need one.
From August 7, Saturday all iPhone 4 purchases will be subject to our usual returns policy. Just a quick reminder about the iPhone 4 Bumper refund, you can fill out a rebate form and mail it to Apple by September 23, 2010, Apple will send you the rebate as soon as they have processed your claim. You can also download the iPhone 4 Case Program App, install now to get your free Bumper.