It doesn’t seem that long ago that Vodafone was trumpeting their 360 smartphones such as the Vodafone 360 Samsung H2 which has apparently now been cancelled as Vodafone are discontinuing development of 360 devices.

According to Ionut Arghire of Softpedia, Vodafone is now to focus on the 360 services it offers customers rather than on new 360 devices. Apparently according to a recent article on Mobile Industry Reviews, the Vodafone 360 team announced the news saying…

“Vodafone’s core strategy remains to offer the best range of smartphones in all markets in which we compete. We have decided to accelerate our Vodafone 360 services strategy, making 360 services available on as many devices as we can as soon as we can. From now we will be focusing all efforts on expanding the range of handsets and platforms that support Vodafone 360 and in developing and enhancing the suite of Vodafone 360 services. Consequently there will be no further development of bespoke Vodafone 360 handsets, and activity on the H2 ceases with immediate effect.”

Thus it would seem that the discontinuation of development of Vodafone 360 handsets doesn’t mean those who already own a Vodafone 360 device will suffer as Vodafone is still continuing the 360 suite of services.