During Devcon 2010, Research In Motion announced a raft of new tools and services for the BlackBerry developer including BlackBerry WebWorks which is apparently Research In Motions next generation application platform.

According to an article over on the Boy Genius Report, BlackBerry WebWorks enables developers to construct full featured BlackBerry apps completely in HTML-5, JavaScript and CSS, and combines existing tools with new tools and platform services for the creation of integrated BlackBerry apps.

Other tools and services also include the BlackBerry Messenger Social Platform, BlackBerry Advertising Service, BlackBerry Analytics Service, BlackBerry Enterprise Application Middleware, BlackBerry Java Plug-in for MacOS X, Theme Builder 6 and BlackBerry Payment Service SDK.

The guys over at the BGR have the full SP on the Research In Motion announcement concerning the new tools and services for BlackBerry developers or you can hit up RIM for the complete low-down.