CTIA 2010 is in motion now and there is plenty of news to mention, Opera has just launched ad exchange via Mini browser that will give 66.5m users ads in front of them.

This new move is a big step and will give another extension of the popular Opera Mini browser, they keep growing and with its already owned app store things are looking good.

The new Open Mobile Ad Exchange is now available to operators, advertisers and publishers, and this is ideal as a means of monetising web traffic, below are the features of what to expect.

Main features: Advertisers get near-real-time reporting and analytics, The ads appear not in the browser interface, but as regular website advertising, Publishers maximize revenue from apps and content by embedding JavaScript in their WebPages, and The campaign management system includes frequency control and targeting results.

We will bring you more information on the above when we know more, will you be happy with this new service?

Source – ME