A couple of days ago we reported that Canada’s Rogers Wireless was facing a fine of $10 million by the Competition Bureau of Canada due to a claim of false advertising, you can check out that article by hitting up (here).

Well obviously Rogers isn’t going to take it lying down and according to an article over on the Boy Genius Report by Andrew Munchbach, Rogers Wireless has now retaliated with a statement that defends the advertising campaign.

Senior VP of Regulatory at Rogers Communications, Ken Engelhart stated: “We’re surprised by the actions of the Competition Bureau. We have extensive, independent third party testing to validate our claims and we stand by our advertising. We will vigorously defend this action in court.”

So now the first retaliatory shots have been fired from Rogers and its warming up to be a hard fought confrontation in what will no doubt become a long and intricate battle over whether Rogers advertising is appropriate or not, so we’ll keep you updated on this as and when we hear.