The Mobile Research Conference†‬2011†‬will be opened by Dr.†‬Nathan Eagle of texteagle in central London on the†‬18th of April.†‬Dr.†‬Eagle is an expert on mobile phones in emerging markets and is to†‘‬share his passion and vision‒ ‬on how mobile research can draw together such†”‬brands,†‬researchers and organisations such as the UN‒ ‬closer to the experiences,†‬behaviours and opinions of consumers in emerging markets such as Africa and BRIC.
According to the Virtual Press Office,†‬Dr.†‬Nathan Eagle,†‬one of the world’s foremost experts on mobile phones in emerging markets and names as one of the top mobile phone developers in†‬2008†‬by Nokia,†‬will outline how the ability to engage data via a mobile device has delivers a voice to in excess of†‬2†‬billion customers in developing countries.
Also making a keynote at the Mobile Research Conference†‬2011†‬will be the head of Global Media Research as Orange Advertising Network,†‬Bruce Hoang,†‬who†‬is to reveal the details of Orange’s Mobile Exposure initiative which will deliver a look at mobile media usage throughout Europe.
Hoang says…—‬Asking the right person for feedback,†‬at the right time and when they are in the right place is something mobile can achieve.†‬But mobile research is not without its technological limitations today.†‬If we can overcome these,†‬the sky is the limitâ€!”
The Chairperson of the Programme Committee,†‬Dr.†‬Liz Nelson,†‬is quite excited at the line up and what topics will be discussed,†‬saying…—‬Mobile research is bringing market researchers closer to consumers in many ways.†‬From conquering geographical challenges,†‬to getting feedback in real time,†‬to reaching consumers in all manner of locations,†‬there are some wonderful projects and methodologies being used by the innovators in the market research community.†‬This event truly showcases the best of those with experts and pioneers from the commercial world and academia,†‬MRC†‬2011†‬is going to be an event not to miss.—
Full details of the even will be announced by the†‬24th of January which will include sessions on such things as mobile ethnography,†‬mobile penetration and geo-location while showcasing how brands such as HELLOâ€! ‬Magazine and BSkyB have leveraged mobile phones to engage consumers.
Image courtesy of Market Research Bulletin