Online payment specialists App55 in conjunction with global leader in payment processing, WorldPay have launched a new solution that enables retailers to use WorldPay to add a quick and seamless online checkout capability, providing retailers with the ability to offer a payment-by-password function, allowing their customers to make a purchase using any device, including mobile phones and tablets.

The flexibility of App55’s Card Hub lets retailers include payment-by-password from within their brand for current online business as well mobile and social commerce.

The head of eCommerce Products at WorldPay, Gabriel Hopkins says, “There is no doubt that m-commerce is a key growth area. It is vital for retailers to keep pace with demand by introducing new and innovative payment mechanisms in line with customer expectations. The new solution will offer simple and convenient payments, which could prove instrumental in driving future revenues.”

The CEO of App55, Richard Beaton comments, “Businesses are looking to optimise online sales and exploit the possibilities emerging with the growth of m-commerce. Now they have a pay-by-password and mobile checkout capability supported by WorldPay who have real strength in depth and are leading the way in mobile payments.”

Sales of smartphones are increasing meaning more and more people are starting to browse and purchase items via their mobile phones, and apparently Gartner has predicted that 12 percent of all e-commerce transactions will be made via a mobile device by the year 2012.

With the App55 and WorldPay solution retailers around the globe can now offer their customers secure credit card purchases in-app and from any web-enabled device using just a password.

Hopkins also states, “There is no doubt that m-commerce is a key growth area. It is vital for retailers to keep pace with demand by introducing new and innovative payment mechanisms in line with customer expectations. The new solution will offer simple and convenient payments, which could prove instrumental in driving future revenues.”