For the last 10 years or so, many of us have been familiar with the phone branding of “Sony Ericsson.” Initially launched back in the day, a host of mobile phones have been and gone, but the future is now set to change and what is hoped for the better.

News in today, has spoken of Sony now taking the word “Ericsson” out of it’s branding, leaving just the word Sony as a phone brand of its own.

Courtesy of latimes.com, company Sony will be paying out a massive $1.5 billion to buy out Sony Ericsson’s half. As to when everything will be finalised remains to be seen, but Executive VP “Kristian Tear” at Sony Ericsson has said that it should be finished by the second quarter of 2012.

In an official statement from the Executive VP he was keen to say, “A lot of planning goes into getting the branding right but we will be done by middle of next year. It will also mean that the marketing and advertising investments will go up. We haven’t been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets, and India is one of those markets.”

Do you think this is a wise move?