Over here in the United Kingdom we are at some point presumably this summer going to be treated to yet another new reality television show from the UK’s channel 4 called Summer Daze with BlackBerry. As word is BlackBerry has teamed with channel 4 to deliver the eight episode series.
According to the guys over at Crackberry, by way of Marketing Magazine, the Summer Daze with BlackBerry series is a reality type show that follows a group of 18 to 25 year olds that attend music festivals across the United Kingdom, and is a similar format to that of The Only Way is Essex.
Furthermore, BlackBerry intends to offer multi-platform coverage by way of an online hub for Summer Daze with BlackBerry on their website that will deliver exclusive content, and viewers will be invited interact with the cast by way of social media.
The marketing director for Research In Motion UK, Richard Ashley has said, ‘Celebrating people who make things happen goes to the heart of our brand.’
The Summer Daze with BlackBerry interactive reality show beings on T4 on Saturdays as of the 7th of next month, and for those that would like to have a sneak peek at the new series, we have a quick video of Summer Daze with BlackBerry for your viewing consideration below courtesy of BlackBerry UK , so mash that play button and check it out…enjoy.