The tablet PC market is getting more crowded all the time, which was kicked into life a couple of years ago when Apple launched the original iPad, but now Google is believed to be joining the fray, and it is being claimed that the Asus Nexus 7 Tablet is to tackle the Apple iPad head on.

The Google I/O event kicks off today and we have already given you the world times for the keynote speech, and it is widely expected the search engine giant will reveal the Google Nexus 7 tablet, and according to an article on Bloomberg despite its smaller screen size Google will be aiming the device squarely at the Apple iPad.

Sources are also claiming that the new device will also showcase new features of the upcoming Android 4.1 Jelly Bean operating system, and the company are said to be looking for new ways to push sales of tablets, and according to Gartner Inc. this market may eventually double this year to 118.9 million units being sold.

The Android platform has gained over half of the smartphone market but it’s a different story with tablets, as the platform has achieved under half of the Apple iPad’s share, and now has the added pressure of the recently announced Microsoft Surface devices. It is also believed that the Google Nexus 7 Tablet will be priced at around the $199 mark, which will put it up against the Amazon Kindle Fire that is also expected to be getting a refresh soon.

We have already told you about the alleged specifications for the Google Nexus 7 tablet after they were leaked a few days ago, but whether any device can take market share away from the Apple iPad remains to be seen.

If the pricing and the specs that have been leaked are accurate the device could really offer a worthy more affordable alternative to the iPad. Do you think that the Google Nexus 7 Tablet will be a success?