Apple won it’s legal battle with Samsung, and in our eyes is the biggest victory when it comes to its stock bump. Apple shares are up to a staggering $14 after the smartphone firms win last Friday, this is where the iPhone 5 price alter and stock bump comes into play, and there could be a possibility that Apple could alter the price of the next-generation iPhone.
Friday revealed that Samsung infringed several mobile patents that were owned by Apple, this saw the smartphone and iPad makers awarded with an astonishing $1-billion in damages. Apples stock went up to a new $676 per share, leaving Google with a dip of 1.3 percent to around $669.
Cnet reports, Morgan Stanley analyst Katy Huberty believes that Apple’s win against Samsung brings confidence in iPhone 5 share gains over the next year, this leaves many smartphone makers thinking about design and software features in current or upcoming handsets.
$1 billion is a substantial amount of money and Apple will put that to great use, but this will have many other phone makers with a predicament. How many other firms out there re-thinking its strategy about its software and hardware of upcoming smartphones?
The Apple hit list will no doubt include cases with HTC, LG and possibly more. There is a chance that Apple could receive royalties from Android device makers and this could tally up to $3 to $25 per handset. This legal battle is far from over, and September 20th will have Apple and Samsung battling it out over what Sammy mobile products will face a sales ban in the United States. Samsung will most definitely make its appeal and we will be there to bring you updates.
There is one major question that needs answering, and that is “Will Apple alter aka raise the price of the iPhone 5?” If Samsung loses the battle and gets some of its mobile devices banned Apple could take full potential of competition absence to make even more profits first expected. The most successful smartphone on the market other than the iPhone was the Samsung Galaxy S3 and it was this that was the relative rival, but after Apple’s legal win, and if courts bans the sale of SGS3 handsets in the USA Apple will have no problems with extra sales of the iPhone 5.
At the moment the iPhone 4S sells for $199 on Apples website with a 2-year contract plan, there have been a few retailers according to Daily Finance dropping its price below the retail amount. A few analysts expect the iPhone 5 to have a similar price tag to compete with the Samsung Galaxy S3 price, but after the win and the possibility of SGS3 sales banned in USA gives Apple the chance to alter its price to reflect this. The iPhone 5 could sell for $50 more per unit than the iPhone 4S, if Samsung do get pushed into the corner then Apple could potentially do whatever they please and still get more sales than ever.
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