Whilst RIM still wallows in the mire of the downturn in their fortunes that has seen their market share crumble to rivals such as Android and iOS, and failing to deliver devices that capture the attention of the public, Research In Motion is of course banking on turning everything around with their BlackBerry 10 devices, that is assuming if the firm ever gets round to pushing them out.
And if you are one of the BlackBerry faithful that perhaps was assuming BlackBerry 10 would come with certain elements of BlackBerry 7 aboard, it appears you would be somewhat mistaken, because according to an article over on Ubergizmo, the CEO of RIM has stated that BlackBerry 10 is a brand new operating system.
Apparently Thorsen Heins, in an interview with Eweek, defended the delay with BlackBerry 10, basically confirming that the company wasn’t updating BlackBerry 7 but rather building an entirely new operating system for their devices.
Heins has been quoted as saying, ‘Nothing from BlackBerry 7 is in BlackBerry 10, nothing.’ Although the CEO did say that the DNA is still present and as such the experience will feel intuitive to long time BlackBerry device users.
The BlackBerry CEO went on to state, “There’s a lot of consumer and corporate research on how do people use their devices. … That led to a whole new user design for the flow of the applications. So right now if you look at [competitors’] devices, you have the tiled screen or you have the icons. What do you do [if you need information], you call an app. Work within that app, want to do something different? Back, new app. Need to do something else? Back, new app. What BlackBerry 10 will do for you is stop this paradigm of ‘in-out,’ as we call it, and through multi-tasking, real-time capabilities will allow you to flow across those applications.”
So there you have it, BlackBerry 10, once it finally arrives will be a whole new operating system, but the big question remains is if BlackBerry 10 can be successful in bringing RIM back from the brink.