The recent hype surrounding the Samsung Galaxy S4 has reached fever pitch in the last few weeks with a variety of rumours and speculation regarding the yet to be announced handset, but now news has broke that the Galaxy S4 launch date has been confirmed by the company with invites being sent out today.

As the Mobile World Congress gets underway today there is still a lot of news surrounding the next flagship smartphone from Samsung, and now according to Cnet the company is set to send out invitations to an Unpacked event to launch the Galaxy S4 at a showcase in New York on March 14th later today.

We have heard this date before as well as New York being the venue for the event in arch rival Apple’s homeland, and the news has been confirmed by an executive from Samsung. Last year the company revealed the Galaxy S3 at an event in London but there are reports that Samsung has changed venue due to requests from carriers in the US.

Reuters are reporting that US carriers have been continually requesting that the Galaxy S4 is showcased in the country, and it would be nice for US consumers if the handset is released in the country around the same time as the rest of the world. According to Chenny Kim from Samsung this would be the first major US launch for the company in three years.

Samsung is currently in the middle of a major advertising campaign in the country as it looks to take a bigger share of the smartphone market away from the Apple iPhone. The handset is expected to feature a 5-inch Full HD display but there is no clearer indication of the processor the device will be using with talk of a Qualcomm unit being used.

This will be welcome news for owners of the Galaxy S3 as we recently heard that the next version of the Android Jelly Bean operating system should be released after the Galaxy S4 has been launched.

Is the Samsung Galaxy S4 at the top of your smartphone wish list?