Scosche unveiled its new RHYTHM SMART + at the 2014 International CES. The armband heart monitor optically measures blood flow and movement to calculate heart rate and calories burned more accurately than conventional heart rate monitors.

The dual mode wireless configuration includes both Bluetooth Smart and ANT + capabilities, allowing it to pair with smartphones, sport watches and exercise equipment from up to 100ft away. RHYTHM SMART + is compatible with the most popular fitness apps including RunKeeper, Map My Fitness, Strava and all other apps that support Bluetooth Smart heart rate monitors. As an added feature, the onboard memory allows users to work out in ‘freeRUN mode’, without the need to carry their device with them.

“RHYTHM SMART + marks a major step forward in the evolution of our line fitness trackers,” said Kas Alves Executive Vice President, Scosche Industries. “A smaller footprint, unrivaled biometric data accuracy and compatibility with the most popular health and fitness apps available create a complete offering.”

The low-profile activity tracker is made from a silicone and polycarbonate hybrid, and is comfortably fastened to the forearm just below the elbow with a breathable, neoprene arm-strap. IP67 waterproof construction protects RHYTHM SMART + from sweat or rain and allows the monitor to even be submerged up to 1 metre deep. Users can adjust volume and control tracks with the touch of a button, without having to take out their phone or interrupting their workout.

The integrated PerformTek precision sensor technology continuously measures heart rate to provide a more accurate reading than most chest strap monitors. The monitor syncs to the user’s iOS or Android device and works with the free RHYTHM app to track, store and share workout data.

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All of Scosche’s Award Winning Products are on Display at Booth 3806, North Hall, Las Vegas Convention Centre