Yesterday we broke the story about the G Flex getting 4K video, but today we are talking about something very different indeed.

My first question after watching the advert below was Why?, I am sure that you will agree when you see how awkward and creepy the new advertisement for the LG G Flex is.

It does not focus on the features, the hardware or even the software, but it does feature a really, really awkward interaction between a man and the palm of his hand. It starts out pretty normal with two guys sitting at a restaurant celebrating a birthday.

One of them opens his gift… which ends up being some sort of add-on to the palm of his hand, then a talking beard and an earpiece appear and then finally we see a crab claw come out and scratch him..

Sound strange and creepy? exactly what was going through my mind when first watching it.