According to a recent report, which is basically a semi-official rumor, Lenovo will only use the Moto branding in all its future smartphones. The report claims that despite 2 years have come to pass since Lenovo bought Motorola’s mobile phones division back in 2014, their sales under the Lenovo brand were pretty much pathetic. So, the industry insider/source claims that the famous Moto moniker will be used from now on on all future smartphones produced by the Chinese tech giant.

Will this be a true game changer? What’s in a name after all? Well, we’ll just have to wait and see if Lenovo’s marketing department took the right decision, provided that today’s rumor gets confirmed. The semi-official report is based on anonymous sources and it appeared in Campaign Asia. Unfortunately, we don’t know anything else with regard to the rumor, the likes of when exactly this radical change will take place. Also, what we’re dealing with here is an unconfirmed report which is based on unnamed sources, hence it should be taken with a grain of salt and a bucket of skepticism, at least for the time being.

However, the truth is that the Moto brand plays in a different league compared to Lenovo, at least when it comes to smartphones, so the Chinese state-owned tech company’s decision would make perfect sense, as they’re trying to boost their sales figures and to conquer additional market share. Also, just a few days ago, Lenovo boasted their over one million units sold in their three months old Mozo Z line of smartphones. Moreover, they’ve just started selling the Moto M droid in their home-turf, i.e. China. Putting two and two together, it looks like today’s leaked intel might be the real deal after all, don’t you think folks? Let us know what do you think about the Moto branding issue in the comments section below.