The new iPhone application Britain’s Got Talent was only launched four days ago and already it has had an amazing 200,000 downloads from Apple’s App Store, according to an article from nma.co.uk

The extremely popular Saturday evening light hearted talent show seems just as popular for those with iPhones. The app which has been developed by Kilrush Application Studios, part of the Mobile Interactive Group is free to download with Domino’s Pizza as Chief sponsor.

Even better news if you like Pizza as Domino’s are implementing a fantastic marketing campaign which actually lets viewers order food from their outlets straight from the application.

The application has video content from the show and also updates of any developments from the series. Content can be shared via social media sites. Head of Britain’s Got Talent production company Mr Robert Marsh has commented that the launch of the app will allow them to broaden their digital reach and also to entertain and engage viewers whilst they are on the move.