Apple iPhone Faithful More Loyal than Others, Surprised?
It probably doesn’t come as that much of a surprise but according to a new survey conducted over in Germany, smartphone users aren’t that loyal to a mobile phone brand if a device doesn’t suit their current needs.
According to an article over on Information Week by Eric Zeman, the survey results show that just 1 in 4 smartphone users actually plan on sticking with their current operating system, although as probably expected so not much of a surprise the iPhone faithful come out tops for loyalty with 59 percent sticking with iOS.
Grabbing second place in the loyalty survey is Research In Motion’s BlackBerry with 35 percent opting to stay with BlackBerry while Android comes in at third with 28 percent with Nokia grabbing 24 percent for the Symbian platform, and trailing at the back is the new Microsoft Windows Phone 7 platform with 21 percent.
Strangely enough though there’s not a mention of HP/Palm and webOS. The lead analyst of the survey, Ryan Garner spoke to Reuters saying…”Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level. If a phone doesn’t do what it says it will do or what the owner hopes it will do, the maker will lose loyalty.”
So are our readers loyal to their brand OS, are you one of the iOS faithful, Android faithful, BlackBerry faithful or Symbian faithful, or have you jumped aboard the Windows Phone 7 express, and if so do you intend remaining faithful to your platform or will you switch when needs be?
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3 thoughts on “Apple iPhone Faithful More Loyal than Others, Surprised?”
What you forgot to mention is that Apple had a 89% "loyalty base" to the iPhone at the end of 2009. In less than a year their base is now loyal to a tune of 59%?? As an example, RIM had a 26% loyalty base at the end of 2009. They are now at 39%. Hum. Seems to me like Apple's base is slipping………………….fast!
Just because Apple has more loyal subscribers does not mean anything. Why do I say this? That would have to be because Android is still surging in market share while Apple is loosing. So my next question is if Android users want to leave Android where are they going? Statistically it is definitely not Apple.
Even Daring fireball's John Grubber thinks " Android is winning"
check out the article here: http://getyourgadgetsgoing.com/2010/11/29/apple-u…
If you are a professional you are basically used to RIM. I used RIM for business. I tried Android when my phone was in for repair, and I stayed with Android OS. It is easier to operate once you get used to it and now that it is compatible with Microsoft Office it is great. Apple was not considered a smart phone until this year. The only drawback I see with "Android" that each manufacturer has their own version so to speak. They need to make it in such a way that when an update is available all phones, no matter who the manufacture or the telecom provider is, it will be able to ne updated immediately. That is the only drawback I see with Android. Android has come a long way in the past two years and all for the good.